Research from Canadian educational consultants Hannon Hill outlines several reasons why these written success stories are critical:

• Social proof for Gen Z: Prospective students increasingly prioritize "social proof" and real-world outcomes over official marketing materials

• Validating return on investment (ROI): Seeing tangible career results helps students justify the financial and time investment of a degree

• Relatability: Diverse alumni narratives allow students from various backgrounds to visualize their own potential path and career trajectory within a specific school

• Trust and authenticity: Students trust the "third-party perspective" of a graduate more than a school's own self-promotion

It takes a journalist's eye for human portraiture and a marketer's understanding of how to weave in your school's key messages to create alumni stories that people want to read. Sure, you can create a summary of someone's resume in prose format, or detail their accomplishments in a bulleted list, but absent carefully selected details, illustrative quotes, strategically chiselled anecdotes, all you have is an impressive resume.  It doesn't lift the subject beyond a laundry list of credentials.  What makes these communication pieces interesting or even fascinating is a writer who understands the nuances of a person's backstory, and the pertinent details that have contributed to their becoming who they are today. 

We have extensive experience writing about higher education and its impact on the lives of students and the communities they enter after graduation. Trust us to tell your stories with depth, journalistic style and impact.