About

It's all about storytelling 

Recall the last amazing article or novel you read and how you felt afterwards. Were you moved to do something new or different, or to think in an alternate way?  That is the power of language. When wielded properly, words can sway hearts and minds and even cause ripples of social change. When wielded improperly, words can bore us to death. 

We are a small but mighty collective of storytellers who care deeply about words and language

We are old-school word nerds who grew up before touch screens and had to carry a heavy dictionary around in our school bags. We get the timeless importance of storytelling and how it translates to business, the not-for-profit and public sectors.  

Our origins

We started in Toronto in 2010 and work with clients in Ontario, other parts of Canada and the US. 

Our clients 

We specialize in copywriting and branding services for inspiring non-profits that are too busy doing good works to show how it is making a difference on the ground. We have a special connection to gutsy entrepreneurs and creative small businesses and people with a fascinating story to tell.  We also understand how to humanize large public sector organizations by transferring jargon to plain language without missing any of the legal or political touchpoints. 

Why work with us 

• Niche specialization in proposal and grant writing for individual donors, and foundation, corporate and government audiences

• Versatility. The ability to seamlessly toggle between communication types and platforms 

• Ongoing maintenance of your brand voice across all platforms to achieve consistency and coherence for the long-term

• Vast subject matter knowledge and generalist expertise 

• Honest and fair pricing 

• A commitment to bake the cake from scratch every time (no use of Artificial Intelligence or templates - ever)