May is convocation month, a time for graduates to celebrate the completion of their programs and all that it took to get that rolled up piece of paper into their hands. 

As the last of the rose petals are swept up and the chairs are stacked and stored away, are you, as an academic recruiter, happy to let these graduates walk off of your campus without capturing their unique experiences in the form of an alumni success story? 

What is an alumni success story? 

An alumni success story is a story of transformation through education. It focuses on the interesting details of a graduate's journey through your college or university and the ways in which their studies, experiential learning and extra curricular activities helped to shape them. 

The Return on Investment (ROI) of well-written alumni success stories

Alumni success stories are proven to influence incoming students and their decision-making process. 

Beyond converting prospective students to applicants, alumni success stories also: 

• Build your reputation with ranking bodies and attract the attention of government funders and private enterprise 

• Create the historical record of your college or university through the lived experiences of past students 

• Reinforce and provide evidence for your brand positioning - who you are, what you stand for and what sets you apart - in an authentic, non-didactic way 

At the end of the day, you are in the business of educating people. It makes sense to show the real world outcomes of your scholastic offering through a creative written profile that captures the human story behind the GPA. 

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